SEO Interview Questions and Answers – A Complete guide

Top SEO interview question in 2024

In today’s digital age, when we need any information, we quickly look it up on the internet. Because of this, businesses are moving online and want to be at the top of search engine results. This has increased the demand for SEO (Search Engine Optimization) experts. If you want to build a career in SEO and are getting ready for interviews, we have put together a list of SEO interview questions for you. These questions will help you prepare well for your interview.

Most Popular SEO Interview Questions

Que – What is a Search Engine?

Ans – A search engine is a web-based software system designed to find and retrieve relevant information from the internet. It responds to user queries by providing a list of search results.

Que – Can you name a few search engines other than Google?

Although there are many search engines, some of them are as follows:

Bing

Yahoo!

DuckDuckGo

Yandex

Amazon

Baidu

Que – What is SEO & why is it so important?

SEO means Search Engine Optimization. SEO is the process of improving your visibility on the search engine result page. SEO is a process through which we try to rank our website on the first number on Google or any search engine.

Or

When we optimize our site according to the rules of the search engine, then this process is called Search Engine Optimization.

Que -Why do you think we need SEO for business?

In today’s time, most of the people are spending most of their time on the internet, people are searching for things online, and there is a saying in marketing that publicity is where the world is. So in such a situation, it becomes necessary for the business to appear on top on the search engine to reach more leads and more people.

Que – Who are the Founders of Google? In which year was Google founded?

Google was founded on 4th September, 1998.The founders of Google are Larry Page and Sergey Brin.

Que – What is a Domain?

On the internet, a domain is part of a network address that identifies websites. It includes email addresses, website addresses, and addresses for services like SSH, IRC, and FTP.

Que – What does WWW stand for?

WWW stands for World Wide Web . The World Wide Web (WWW), created by Tim Berners-Lee in 1989, is a system of servers on the internet that host webpages. These pages can be accessed using web addresses (URLs) and are connected to each other through links. The information on these pages is transferred using a protocol called HTTP.

Que – What is domain extension?

A domain extension is the notation at the end of a web address. It indicates the type of website or its country code. For example, .edu is a domain extension used for educational institutions.

Que – What is a Web server?

A web server is a computer that stores websites and delivers them to users when they enter a web address in their browser. It handles requests from users and sends back the requested webpages over the internet.

Que -What is a website?

A website is a collection of related web pages that are accessed through the internet. These pages are typically linked together and can include text, images, videos, and other content. Websites are accessed by entering a web address (URL) in a browser. They can be created for various purposes, such as sharing information, selling products, or connecting people.

Que – What is SERP?

A Search Engine Results Page (SERP) is the page you see after you enter a search query in a search engine. It shows a list of results related to your search and might also include advertisements.

Que – What is a website?

A website is a collection of related web pages that are accessed through the internet. These pages are typically linked together and can include text, images, videos, and other content. Websites are accessed by entering a web address (URL) in a browser. They can be created for various purposes, such as sharing information, selling products, or connecting people.

Que – What is the organic result?

An organic result is a search result that appears naturally on a search engine results page because it is relevant to the search query. It is not a paid advertisement; it’s ranked based on the search engine’s algorithm.

Que – What is the Paid result?

A paid result is a search engine result that appears because a company or individual paid for it to be shown when specific keywords are searched. These results are usually marked as ads and appear at the top or bottom of the search engine results page.

On Page SEO Interview Question

Que -What is On Page SEO ?

On-Page SEO refers to the practice of optimizing web pages to improve their search engine rankings and attract more relevant traffic. It involves optimizing elements directly on the webpage itself, such as content, HTML tags (like title tags and meta descriptions), images, and internal links. On-Page SEO aims to make the webpage more user-friendly and understandable for search engines, thereby increasing its chances of ranking higher in search results.

Que -What is White Hat SEO ?

White Hat SEO means using fair and honest methods to improve your website’s ranking on search engines. This includes creating useful content, following search engine rules, and getting links naturally from other sites. It focuses on long-term success and building a trustworthy reputation online.

Que -What is Black Hat SEO ?

Black Hat SEO refers to techniques used to manipulate search engine rankings in ways that violate search engine guidelines. These methods often focus on exploiting loopholes or tricking algorithms to artificially boost a website’s rankings. Examples include keyword stuffing, cloaking, and buying links.

Que -What is Grey Hat SEO ?

Grey Hat SEO refers to techniques that are neither strictly ethical (White Hat) nor explicitly unethical (Black Hat). These methods may bend the rules of search engine guidelines to achieve quicker results, sometimes without blatantly violating policies. Examples include clickbait content, purchasing expired domains for backlinks, or using automated content generation tools.

Que – What is the definition of keyword?

Keywords are words or phrases that people type into search engines to find information on the internet. They are important in SEO because websites use these keywords to match what people are searching for, helping them appear in search results.

Que – What is long tail keyword?

Long tail keywords are longer phrases, usually with 4 or more words, that are very specific. SEO experts use these phrases to bring high-quality visitors to their websites and improve their chances of turning visitors into customers. Long tail keywords are also easier to rank for in search engines because they face less competition than shorter, more general keywords.

Que – What are LSI keywords?

LSI keywords, or Latent Semantic Indexing keywords, are words or phrases closely related to the main keyword that users search for on search engines. These related terms help search engines understand the context and meaning of the content better.

To find LSI keywords, you can search for your main keyword (for example, “On Page SEO”) on Google. Scroll down to the “Searches Related to…” section at the bottom of the search results page. Here, Google suggests related terms that people often search for alongside your main keyword. These related terms are LSI keywords.

By using LSI keywords that are relevant to the main keyword, search engines can better grasp the meaning and context of the content. This helps them deliver more accurate and appropriate search results on the search engine results pages (SERPs).

Que – What is Meta Title ?

The page title, also known as the title tag, is a brief phrase that describes the content of a web page. It appears prominently on search engine results pages just above the URL of the page. Additionally, it is displayed at the top of a web browser tab when the page is open.

Que – What is Meta Description ?

A meta description is a brief summary of the content of a web page. It appears below the page title in search engine results pages (SERPs). The purpose of a meta description is to provide users with a concise preview of what the page is about, encouraging them to click on the link and visit the website. It plays a significant role in attracting visitors from search engines by highlighting the relevance and value of the page’s content.

Que – What is keyword frequency?

Keyword frequency refers to how often a specific keyword appears within the content of a web page. It’s a measure of how frequently a keyword is used relative to the total words or content on that page. Higher keyword frequency can indicate that a page is focused on a specific topic, which can be important for SEO (Search Engine Optimization) because search engines use keyword frequency to understand the relevance of a page to a user’s search query.

Que – What is keyword difficulty?

Keyword difficulty measures how hard it is to rank for a specific keyword in search engines. It considers competition and resources needed, helping SEO efforts target achievable rankings effectively

Que – What is keyword proximity?

Keyword proximity refers to how near or close together the words of a keyword are within the content of a webpage. It’s important in SEO because closer proximity suggests a stronger connection between the words, which can help improve search engine rankings.

Que – What is keyword density?

Keyword density is the percentage of times a keyword or phrase appears compared to the total number of words on a webpage. It helps indicate the relevance of the content to that keyword for search engines.

Que – What is keyword stuffing?

Keyword stuffing happens when a webpage has too many keywords packed into its content unnaturally. It’s done to try and trick search engines into ranking the page higher, but it can make the content hard to read and can get the page penalized by search engines.

Que – What is keyword stuffing?

Keyword stuffing happens when a webpage has too many keywords packed into its content unnaturally. It’s done to try and trick search engines into ranking the page higher, but it can make the content hard to read and can get the page penalized by search engines.

Que – What is keyword stemming?

Keyword stemming is a process used by search engines where variations of a word are considered when ranking pages. For example, if you search for “run,” the search engine might also consider pages with “running” or “runner.” This helps broaden search results to include related terms and variations, improving the relevance of the results for users.

Que – What is keyword prominence?

Keyword prominence refers to how prominently or visibly a keyword is placed within a webpage. It is important in SEO because search engines may give more weight to keywords that appear in prominent positions, such as headings, the beginning of paragraphs, or in bold text. This can influence the ranking of the webpage for that keyword in search engine results.

Que – How many keywords should you use on a page?

There’s no set rule for how many keywords to use on a page. Just use relevant keywords naturally in your content. Make sure your content is helpful and informative without overloading it with keywords, which can hurt your ranking.

Having three main keywords and additional secondary keywords is beneficial, as long as they fit naturally into your content. The number of keywords should match the length of your content, its flow, and the difficulty of ranking for those keywords.

Que – What are internal links?

Internal linking is when you create links within your own website that connect one page to another. These links help users navigate your site and also help search engines understand the structure and hierarchy of your content. It’s a useful SEO strategy for improving user experience and boosting the visibility of important pages on your site.

Or 

Internal linking involves placing hyperlinks on web pages that direct visitors to other pages within the same domain. It helps guide users to different parts of the website, enhancing navigation and promoting related content exploration.

Que – What are inbound links and outbound links?

Inbound links, also known as backlinks, are links from other websites that direct users to your website. They are important for SEO because they indicate that other sites find your content valuable enough to link to.

Outbound links, on the other hand, are links from your website to other websites. They point users to external sources for more information and can help establish credibility and authority in your content.

Both inbound and outbound links play a role in SEO by improving your website’s authority and relevance in search engine rankings.

Que – What are anchor texts?

Anchor texts are clickable words or phrases in a hyperlink. They are typically underlined and colored differently from regular text. When clicked, anchor texts direct users to another webpage or a different section of the same webpage. They provide context about the linked content and help improve user navigation on the internet.

Que – What is robots.txt?

Robots.txt is one way of telling the Search Engine Bots about the web pages on your website which you do not want them to visit. Robots.txt is useful for preventing the indexation of the parts of any online content that website owners do not want to display.

Robots.txt is a file that tells search engine bots which parts of your website they can and cannot visit. It’s useful for hiding parts of your website from search results that you don’t want public.

Que – What is 301 redirection & 302 Redirection ?

301 Redirect: This is used when a webpage has moved permanently to a new location. It tells browsers and search engines to always go to the new webpage instead of the old one. It’s like changing your address and telling everyone your new address.

302 Redirect: This is used when a webpage has moved temporarily to a new location. It tells browsers and search engines that the move is not permanent, and the original webpage might come back later. It’s like temporarily staying at a friend’s house while your home is being renovated.

Que – What is image alt text?

Image alt text is a short description of a picture on a webpage. It’s used to help people who can’t see the image understand what it shows. Search engines also use it to know what the image is about, which can help the webpage show up in search results.

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Que – What is the definition of URL?

URL stands for Uniform Resource Locator . It’s the address used to find a web page or any other resource on the internet. URLs typically start with “http://” or “https://” and include the domain name (like “example.com”) followed by specific identifiers for the page or resource. They help browsers locate and display the requested content.

Que – What is SEO friendly URL?

An SEO-friendly URL is a web address that is easy for both users and search engines to understand. It typically includes relevant keywords that describe the content of the page. SEO-friendly URLs are usually short, descriptive, and easy to read, which helps improve the chances of the webpage ranking higher in search engine results. They also tend to be static and contain hyphens to separate words, rather than using special characters or long strings of numbers and symbols. This makes them more accessible and understandable for both human users and search engine crawlers.

Off Page SEO Interview Question -

Que – What is Off Page SEO ?

Off-page SEO means doing things outside your website to help it show up better in search results. This includes getting links from other sites, using social media, and partnering with influencers to make your site more well-known and seen by more people online.

Que – What is DA & PA ?

DA (Domain Authority) and PA (Page Authority) are metrics used to measure the strength and authority of websites and individual web pages in search engine rankings. This is a metric given by Moj which shows how good a website is.

Domain Authority (DA): A score that predicts how well a website will rank on search engine results pages. It ranges from 0 to 100, with higher scores indicating stronger authority and better ranking potential.

Page Authority (PA): Similar to DA but focuses on predicting the ranking strength of individual web pages rather than entire websites. It also ranges from 0 to 100, with higher scores suggesting greater authority and potential for higher rankings.

These metrics are useful for SEO professionals to assess the competitiveness and authority of websites and pages when planning strategies to improve search engine visibility.

Que – What is a Spam Score ?

Spam Score is a measure used in SEO tools to determine how likely a website is to be seen as spam by search engines. It considers factors like low-quality backlinks and content issues, helping SEO experts gauge and improve a site’s credibility and search engine ranking.

Que – What is a Do-Follow link & No Follow Link ? What is the difference Between No follow & Do Follow Link ?

Do-Follow Link: It’s a link that tells search engines to follow it to discover other pages, passing authority and helping with search rankings. A do-follow link is a hyperlink that allows search engines to follow it and pass authority or link juice from one webpage to another. It helps improve the search engine ranking of the linked page by indicating that it is trustworthy and credible.

No-Follow Link: This link tells search engines not to follow it, so it doesn’t pass authority or impact search rankings directly.

Que – Why are backlinks important in SEO?

Backlinks are fundamental to SEO because they act as signals of trust and authority between websites. Backlinks are important in SEO because they show trust and authority between websites. Search engines use them to decide how credible and relevant a website is, which affects its ranking in search results. Good backlinks also bring more visitors to a website and help search engines find new content faster, making the website more successful online.

Que -Different ways to build backlinks?

  1. Social Bookmarking
  2. Image Submission
  3. Infographics Submissions
  4. Video Submission
  5. Article & Blog Submission
  6. Profile Creations
  7. Business Listing
  8. Classified Submissions
  9. Press Release Submissions
  10. Directory Submissions
  11. Questions & Answer
  12. Forum Posting
  13. Web 2.0 Submissions
  14. Guest Posting

Que – What is 404 Errors ?

A 404 Error is a message you see when a webpage you’re trying to visit can’t be found. This usually happens if the page has been moved or deleted, or if the URL was typed incorrectly. It’s like reaching a dead end on the internet.

Que – What is Social Book Marking Submission ?

Social bookmarking submission is the process of saving and sharing your website links on social bookmarking sites like Reddit, Digg, or StumbleUpon. This helps more people find your content and can improve your site’s visibility and SEO. It’s like bookmarking a webpage in your browser but doing it online so others can see and share it too.

Que – What is Image & Video Submission ?

Image and video submission is the process of uploading your images and videos to various websites or platforms like Instagram, YouTube, or Flickr. This helps more people see your content, increases your visibility, and can improve your SEO by driving traffic to your website.

Que – What is Article Submission ?

Article submission is the process of writing articles related to your website or business and then submitting them to article directories or websites. This helps to increase your online presence, build backlinks, and improve your site’s SEO. It’s a way to share your expertise and attract more visitors to your site.

Que – What is Web 2.0 Submission ?

Web 2.0 submission involves creating and submitting content to Web 2.0 platforms, such as Blogger, WordPress, and Tumblr. These platforms allow users to create their own content, including blog posts, articles, and multimedia. By submitting content to these sites, you can build backlinks, improve your SEO, and drive more traffic to your main website. It also helps increase your online visibility and authority.

Que – What is Profile Creation & Guest Posting ?

Profile Creation: This is when you create profiles on different websites and platforms, sharing information about yourself or your business. These profiles often include a link to your website, helping more people find you online.

Guest Posting: This means writing articles for other people’s websites. It helps you reach more readers, build your reputation, and get links back to your own website, which can improve your search engine ranking.

Que – What is Broken Link ?

A broken link is a link on a website that doesn’t work because the webpage it’s supposed to connect to is missing, moved, or deleted. When you click on a broken link, you usually see an error message like “404 Not Found.”

Que – What is Technical SEO ?

Technical SEO refers to the optimization of your website and server to help search engine spiders crawl and index your site more effectively. It involves making sure your site follows best practices for site architecture, load speed, mobile-friendliness, secure HTTPS connections, structured data markup, and XML sitemaps. Technical SEO helps search engines understand and rank your site better, leading to improved organic search visibility.

Que – What is schema markup ?

Schema markup is a type of code that you can add to your website’s HTML. It helps search engines understand the content on your pages more clearly. This code provides additional information about your content, such as reviews, ratings, events, and products. When search engines understand this information better, they can show more informative and relevant results to users. Schema markup can improve your search engine visibility and help attract more qualified traffic to your website.

Que – What is Sitemap ?

A sitemap is a file that lists all the important pages of a website. It helps search engines like Google and Bing understand the structure of your site and find all the content you want them to see. Think of it as a map that guides search engines through your website, making sure they don’t miss any important pages. Sitemaps can include information about when each page was last updated and how often it usually changes, which helps search engines prioritize their crawling efforts.

Que – What is XML & HTML Site Map?

A sitemap is a file that lists all the important pages of a website. It helps search engines like Google and Bing understand the structure of your site and find all the content you want them to see. Think of it as a map that guides search engines through your website, making sure they don’t miss any important pages. Sitemaps can include information about when each page was last updated and how often it usually changes, which helps search engines prioritize their crawling efforts.

Que – What is XML & HTML Site Map?

XML Sitemap: An XML sitemap is a file specifically designed for search engines. It lists all the important pages on your website, helping search engines understand its structure and find content more efficiently. It includes additional information like when pages were last updated, which can improve how search engines index your site.

HTML Sitemap: An HTML sitemap is a webpage on your site that lists all the pages in a user-friendly format. It’s meant for visitors to easily navigate and find content on your site. Unlike XML sitemaps, HTML sitemaps are primarily for humans to use, helping them explore your site and find information quickly.

Que – What is Crawling & Indexing ?

Crawling: Crawling is when search engines like Google or Bing send out bots (also known as spiders or crawlers) to visit websites on the internet. These bots follow links from one webpage to another and gather information about each page they visit. Think of it like a spider crawling through a web to discover and collect information.

Indexing: Indexing happens after crawling. It’s when the search engine bots analyze the content they’ve gathered from websites and store it in their vast database, known as an index. This stored information is then used to quickly retrieve relevant webpages when someone searches for information on the search engine. Indexing is like organizing all the collected information so it can be easily found later.

Some Advance Interview Question

Que – What is TLD?

TLD stands for Top-Level Domain. It’s the last part of a website address, like “.com”, “.org”, or “.net”. TLDs help classify websites based on their purpose or location on the internet.

Que – What is ccTLD?

A ccTLD (Country Code Top-Level Domain) is the part of a website address that shows which country the website is associated with. Examples include “.us” for the United States and “.uk” for the United Kingdom. These domains help identify where a website is based or its intended audience.

Que – What is NAP?

A ccTLD (Country Code Top-Level Domain) is the part of a website address that shows which country the website is associated with. Examples include “.us” for the United States and “.uk” for the United Kingdom. These domains help identify where a website is based or its intended audience.

Que – What is Core Web Vitals ?

Core Web Vitals are a set of three key factors that Google uses to measure the quality of a user’s experience on a webpage. These factors focus on how quickly a page loads, how soon it becomes interactive, and how stable it is while loading. Improving these can help your website rank better in search results.

Largest Contentful Paint (LCP):

Measures loading performance. To provide a good user experience, strive to have LCP occur within the first 2.5 seconds of the page starting to load.

First Input Delay (FID):

Measures interactivity. To provide a good user experience, strive to have an FID of less than 100 milliseconds. Starting on March 12, 2024, Interaction to Next Paint (INP) will replace FID as a Core Web Vital.

Cumulative Layout Shift (CLS):

Measures visual stability. To provide a good user experience, strive to have a CLS score of less than 0.1.

Que – What is Google Sandbox ?

Core Web Vitals are a set of three key factors that Google uses to measure the quality of a user’s experience on a webpage. These factors focus on how quickly a page loads, how soon it becomes interactive, and how stable it is while loading. Improving these can help your website rank better in search results.

 

Que – What is Google Autocomplete? 

Core Web Vitals are a set of three key factors that Google uses to measure the quality of a user’s experience on a webpage. These factors focus on how quickly a page loads, how soon it becomes interactive, and how stable it is while loading. Improving these can help your website rank better in search results.

Que – What is Cloaking?

Core Web Vitals are a set of three key factors that Google uses to measure the quality of a user’s experience on a webpage. These factors focus on how quickly a page loads, how soon it becomes interactive, and how stable it is while loading. Improving these can help your website rank better in search results.

Que – What is Pogo Sticking?

Core Web Vitals are a set of three key factors that Google uses to measure the quality of a user’s experience on a webpage. These factors focus on how quickly a page loads, how soon it becomes interactive, and how stable it is while loading. Improving these can help your website rank better in search results.

Que – What is Google Dance? 

Google Dance is an old term used for the time when Google updates how it ranks websites. During this period, the order of websites on Google’s search results page can change a lot. It usually lasts 3 to 5 days. Google’s crawler visits each website to see how many other sites link to it and how valuable those links are.

Que – Define Google Rich Answer Box?

The Google Rich Answer Box, also known as a Featured Snippet, is a special box that appears at the top of Google’s search results. Its purpose is to give you a quick answer to your question without needing to click on a link. Here are the main types of Rich Answer Boxes you might see:

1. Paragraphs: Short text summaries that answer your question directly.
2. Lists: Numbered or bullet points, great for step-by-step instructions or lists of items.
3. Tables: Data organized in a table, useful for comparisons.
4. Videos: Clips, often from YouTube, that directly answer your question.

Google pulls this information from websites it has indexed, and the box usually includes a link to the source website if you want more details. The main goal is to make your search faster and more efficient by giving you the information you need right away. This feature is also important for voice searches, where users want quick, spoken answers.

Que – Some Important SEO Tools?

Here are some important SEO tools that can help you optimize your website and improve your search engine rankings:

  1. Google Search Console
  2. Google Analytics
  3. SEMrush
  4. Ahrefs
  5. Screaming Frog SEO Spider
  6. Google PageSpeed Insights

Que – What is Bounce Rate?

Bounce rate is the percentage of visitors who leave a website after viewing only one page. A high bounce rate suggests the site isn’t engaging or relevant, while a low bounce rate indicates better visitor engagement and content effectiveness.

Bounce Rate = ( Total Sessions Single / Page Sessions ) × 100

Que – What is AMP?

AMP, or Accelerated Mobile Pages, is a technology by Google that makes web pages load faster on mobile devices. It uses simpler versions of web code to ensure quick loading and a better experience for users on their phones or tablets.

Que – Google Algorithms Updates ? 

Google frequently updates its search algorithms to enhance the quality of search results. These updates, often named after animals, locations, or specific themes, aim to improve user experience by refining how websites are ranked. Understanding these updates helps website owners optimize their content to stay visible and relevant in search results. This guide provides an overview of the major Google algorithm updates, keeping you informed about changes that may impact your website’s performance.

Que – How Can I Optimize My Website’s Loading Speed for Better Search Rankings?

Core Web Vitals are a set of three key factors that Google uses to measure the quality of a user’s experience on a webpage. These factors focus on how quickly a page loads, how soon it becomes interactive, and how stable it is while loading. Improving these can help your website rank better in search results.

We have discussed about 200 questions of SEO in this. Which will help you a lot in your SEO interview. If you have read these questions carefully then hope that no one can stop you from cracking the interview. We will keep updating you on all the updates related to SEO. To read such blogs related to digital marketing and technology, do subscribe to us.

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